Repurposing your marketing video in 18 different ways
Getting the maximum use from any marketing video you produce is important.
There are limited hours in the day, as well as other resources in our business. That’s why I believe multipurposing or repurposing video content is so necessary today. Considering the cost, time and effort involved in internet video production there are a million reasons why you should do this.
Not only does it makes smart dollar and visibility sense, by repurposing your marketing video content you deliver your content to many different platforms online. This way you have multiple channels available for people to see, listen and respond to your message. Getting the most bang for your buck makes sense with any internet video production. As with any promotional production, your marketing video is designed to carry your message to the largest audience possible so shouldn’t you take every opportunity to do just that?
Here are 18 Ways to Grab More Visibility:
1 Distributing your marketing video to video and video podcasting sharing sites
2 Converting your marketing video into different formats and create new titles tags and descriptions and redistribute to sharing sites
3 Taking the audio and doing the same above 2 items for the audio
4 Creating blog posts and articles based on your marketing video with a URL leading to your site that shows the video
5 Posting the marketing video to your site
6 Creating a speaker reel with your video as a demo
7 Distributing a press release announcing your video with the URL leading to your site
8 Take the same promotional production and turn it into a slide show with audio and slides and distribute to slidesharing sites
9 Putting the URL to your video on your business card and in your brochures
10 Getting your marketing video onto your own local cable show or in areas composed of your target market
11 Using the actual video in your power point presentations
12 Posting your video to Facebook, Twitter and LinkedIn, and other niche social networking sites
13 Breaking your topic up into twitter posts leading to the URL that shows the video
14 Doing the same thing on other microblogging sites like twitter (tumblr, plurk, kwippy, pownce, friendster, xing, mxit, identi.ca)
15 Convert your marketing video into a mobile format so that it can be viewed on mobile phones (website should be available in a mobile format too)
16 Creating additional training, expanding on the topics discussed in your video
17 Divide your video into segments for various lead generating projects
18 Use your marketing video as a leadin for other promotional production
So, as you can see there are many, many ways to get the most value from you marketing video. And once again, considering the cost, time and effort involved in internet video production isn’t it worth it to explore every outlet.