Social networks have changed how videos are distributed

The explosion of Social media outlets has changed the face of online and traditional marketing for that matter. Every day we hear about a new outlet. The continued power of Facebook, Twitter and LinkedIn have proven this form of marketing and communication is here to stay. No longer are traditional forms of marketing videos going to be the standard.

It’s not enough to just put a video on your website

Viral videos have put YouTube on the cutting edge of how we watch videos and have also shattered the way videos are distributed and viewed. There’s much more to it than just having a marketing video on your website. I found a great article on how these trends are evolving at mashable.com.

“In many ways, movie studios are leading the charge when it comes to social video advertising, using groundbreaking interactive features, creative distribution strategies and original content to successfully drive huge amounts of viewership and sharing. Brands looking to up their social video game will benefit from closely watching Hollywood’s creative approach to online video marketing.”

“Getting people to watch and share your content requires some fundamental shifts in how marketers think about video advertising. Sharing has to be the starting point when developing content. Hollywood gets it: Great content is their currency. This is one reason why movie trailers were shared 184% more than the industry average for brand video content over the last quarter, as measured by Sharethrough’s distribution network.”

Don’t miss out on social media possibilites for your marketing video

Social networking and its’ potential as a media outlet is here to stay. Getting in touch with the latest trends in social media networking is essential to making sure your marketing video is seen by the largest audience. You can read the whole article at: mashable.com