When you are on TV you want to look and sound your best. The advent of HDTV has put a greater emphasis on effective makeup. Thanks to high definition, the camera sees and shows every pore, line and wrinkle. And for many people, it’s not a pretty sight. But there is hope and a solution.
Now some people might think makeup is reserved just for those “who want to look better” on TV or in film. Actually makeup may be required just to retain a person’s normal appearance. This is even true for people with flawless skin.
When I say, “makeup” I don’t mean looking made-up. The goal of TV makeup is to have you look like “you” on screen. As in most areas of television, makeup is an element that is best when it goes unnoticed. The bright lights of television coupled with today’s high definition cameras mean it’s now more important than ever to use makeup and to use it properly.
· Skin Preparation For Your Best On Camera Look
First, the skin. Use a foundation of base or foundation that matches the normal skin tones. You can slightly change the normal skin tone but it’s best never to go more than two shades lighter or darker than the normal tone.
Now foundation isn’t just for women. Men will get just as “washed” out by television lights as women. Dark-haired men have an even greater challenge. Even right after shaving, dark-haired men will evidence “a five o’clock shadow” that can be reduced or eliminated by blending in the foundation or makeup base.
This has long been a problem for men, United States president Richard Nixon is said to have lost the 1960 presidential election in part due to his five o’clock shadow during the televised United States presidential election debates with John F. Kennedy.
· Eye Make-Up For TV
Next the eyes. Eye makeup can become easily exaggerated with HDTV especially with close ups. For women a simple blended eye shadow application in neutral shades with a light coat of mascara is enough to showcase the eyes. Any more can look overdone and distract from your message.
· What Lipstick Not To Use On TV
Lips: If you need to reshape your lips, practice before your TV interview. If your lips are overly thin or overly full, you can improve the shape by first covering the lips with base or foundation, then drawing or outlining a more desired shape.
Use a lip brush to fill in the lips with color. Do not use lip gloss or a glossy lipstick on camera as it will cause reflections and glare. Choose a matte color to use on camera.
· TV Preparedness Kit
Some things to add to your makeup kit to bring with you to the television studio,
Visine: to get those little red lines out of your eyes
Hairspray: spray on a tissue, and then smooth over your hair. This eliminates those distracting flyaway hairs.
Double stick tape: can be used to do an emergency hem repair, or hold a blouse in place. This way you won’t have a wardrobe malfunction like Janet Jackson at the Super Bowl. Double stick tape can also pick up lint and other particles on your clothing.
Mirror: use this for a final check of your makeup and teeth.
Toothbrush:You don’t want to have spinach or other food as a distraction in your smile.
Mouthwash: before you go on camera, rinse to give yourself fresh breath. Nervousness can be the start of bad breath.
Facepowder: Have facepowder ready to touch up your face before going on camera.
Lipstick: keep the on camera shades you use in your kit at all times. That way you’re ready to go quickly. Remember to keep them matte. No reflections from lip gloss needed.
Small towel: Use the towel to protect your clothing when applying face powder or other makeup.
· Remember what’s important
TV makeup is all about highlighting what you want to show, and avoiding the rest. Remember the only shine we want to showcase is your smile and expertise.